Thinking of buying a website template in 2025? This post compares Framer vs Webflow templates by pricing, quality,ease of use, variety, support, and more, to help you confidently choose the right platform.
If you're planning to buy a website template in 2025, two platforms are probably on your radar: Webflow and Framer. Both have thriving marketplaces, beautifully designed templates, and modern no-code editors. But they’re not the same. Choosing the right one can save you time, money, and a lot of frustration during the editing process.
In this post, I’ll break down how the two platforms compare specifically from a template buyer’s perspective: variety, pricing, search experience, editing ease, and more.
In case you’re new here: I’m a template creator who’s published multiple Webflow templates and recently started working with Framer. I’ve spent a lot of time not just designing templates, but also thinking about how easy they are to use, customize, and maintain, especially for non-technical users. If you’re stuck choosing between the two, this breakdown is for you.
Also, if you’re still deciding which platform is better overall for your specific use case (portfolio website, SaaS product, e-commerce store, or something else), I’ve written a separate post comparing Webflow vs Framer as website builders.
If you're looking for a wide range of templates across different industries, Webflow offers far more variety than Framer, at least for now.
As of June 2025, Webflow has over 7,000 templates available, covering everything from SaaS startups and marketing agencies to blogs, portfolios, e-commerce stores, and directories. Whether you're building a landing page or a complex CMS-powered site, there's likely a Webflow template that fits your use case closely.
Framer’s marketplace, on the other hand, is still growing. Framer features around 2,500 templates, with a strong focus on landing pages, personal portfolios, and startup websites. The quality is high, but the selection is narrower,especially if you're looking for something tailored to specific industries.
I also want to mention that, apart from just about how many templates are available, it’s also about how easily you can find the right one. And in that regard, Webflow wins again.
Webflow makes it easy to search and filter templates by category, subcategory, style and type (one-page vs. multi-page). It’s structured, fast, and helps you find what you need quickly.
Framer’s marketplace is much more limited in comparison. There’s no filtering system at all to find the type of template you need. SaaS, portfolio, or MVP landing page, you’re just gonna have to scroll down the whole list of templates to find what you need. To be honest, I’m a bit disappointed by how barebones Framer’s marketplace still is in terms of browsing and discovery. It feels like a missed opportunity, especially given how polished the platform itself is. Hopefully this is something they’ll improve soon.
Both Webflow and Framer maintain strict quality control over their templates, and that’s good news if you're buying. Templates on both platforms must follow detailed guidelines covering layout, responsiveness, accessibility, and performance. If a template doesn’t meet those standards, it gets rejected, and creators (like me) are given clear, specific and structured feedback to improve.
That said, there’s one key difference in how each platform manages who can submit:
So while both platforms enforce strict, manual review processes, Webflow takes an additional step by limiting submissions to pre-approved creators which can lead to more consistency across the board.
Pricing is fairly similar overall between Framer and Webflow, with paid Framer templates starting at $19 while Webflow templates start at $29. At the upper end, Webflow templates tend to go up to $129, especially for multi-layout templates that offer 3 or more design variations per page. On Framer, it’s rare to see a template priced above $99.
But more important than the price itself is how pricing is handled. Webflow uses fixed pricing tiers for its templates, depending on the value that the template offers in terms of its number of pages, design options and whether it includes CMS (for blogs, case studies, etc.).As of June 2025, here’s how Webflow pricing works:
The good thing about this model is that you know what to expect at each price point. It makes it easier to compare templates and assess value without having to guess what kind of value you're getting for your money.
Framer gives its template creators full control over pricing. Template prices typically range from $19 to $99, but the value at each price point can vary a lot. This can work both ways. Basically, the price alone won’t tell you much. You’ll need to dig into the template details to understand what you're getting.
It’s worth noting that there are some great deals in the Framer marketplace right now. I’ve seen extensive templates with 10+ pages priced as low as $49. Not because they’re low quality, but because creators are actively competing on price. So if you’re willing to spend a bit more time looking, that inconsistency can actually work in your favor. Plus, Framer offers a ton of free templates, which is what we’ll look at next.
If you're on a tight budget or just testing the waters, free templates are a great way to get started. So, Framer or Webflow?
Framer offers a much larger variety of free templates compared to Webflow. As of June 2025, Framer has over 750 free templates on its official marketplace. You can filter by “Free” templates and browse full websites, landing pages, and more. And despite being free, the quality is generally solid because even free templates go through Framer’s review process before being published.
Webflow currently has less than 100 free templates in its official marketplace. The platform doesn’t currently allow creators to freely publish free templates there. I have no idea why, but that’s just how it is.
The good news for Webflow users looking for free templates is the Made in Webflow community. It’s packed with free “cloneables”, everything from full website templates to reusable sections and components. But keep in mind: These are uploaded and maintained by individual creators, and are not technically classified as “templates” by Webflow, nor are they vetted for quality by the Webflow team.
For simplicity’s sake, let’s assume you have little to no experience with website builders and want to DIY your site.
If you’ve found a template you love and just want to update the text, colors, and images, both Framer and Webflow make that fairly easy. Adding your branding, swapping visuals, and editing content is straightforward on either platform.
But if you’re planning to make more significant changes like adjusting layouts or adding your own custom sections, without professional development experience, you will find Framer easier to use. The interface is more drag-and-drop, and it feels a lot less intimidating for someone new to web design. If you’ve used Figma, that’s another reason to lean toward Framer. The layout is familiar, with layers and styling panels in similar places.
Most importantly, you don’t need to learn HTML/CSS concepts like the box model or CSS classes to get started. In Webflow, that kind of foundational knowledge becomes important pretty quickly if you want to go beyond basic edits.
On both Webflow and Framer, template support depends primarily on the creator, not the platform itself.
Unless your issue is with a platform-level bug or feature, Webflow or Framer won’t handle support directly. You’ll need to reach out to the template creator for help. Both platforms expect creators to offer support for template-related issues like bugs, setup questions, or problems with how something is built. What they don’t cover is custom edits, feature requests, or helping you learn how to use the platform.
If this makes you nervous, here’s a tip: Reach out to the creator before you buy. Both marketplaces clearly display the creator’s name on each template page. You can click through to their profile to find an email or social link. You can ask a question or express your concerns. If they reply quickly and seem helpful, it’s a good sign you’ll be in good hands after purchase too.
Webflow does not generally offer refunds on template purchases. Since templates are digital products that are instantly accessible after purchase so you cant exactly “give them back” like you would a physical product, this approach makes complete sense to me. In fact, I dont offer refunds on any of my templates, even the ones I sell directly. However, I am aware of certain exceptions that have been made in the past. In short, I believe you can request a refund directly from Webflow and they investigate and process it on a case-by-case basis.
Framer handles refunds differently. When you buy a Framer template, you're actually purchasing it directly from the creator, not from Framer itself. That means refund policies are set by individual creators, not the platform. Some may offer refunds under specific conditions (e.g. if there’s a critical issue), while others may not offer refunds at all. There’s no platform-wide refund policy, so it’s a good idea to check the creator’s refund terms on the template checkout page or contact the creator directly if you have questions. If you run into a problem and can’t reach the creator, Framer’s support team can help facilitate the conversation but they don’t issue refunds themselves.
Most people miss this, but it’s honestly one of Webflow’s best features for template buyers: Webflow lets you open any template in the Designer (in read-only mode) before you buy it.
That means you can actually preview how the template looks inside Webflow and how it's built. Think of it like a little "behind-the-scenes" sneak peek. You can use this feature to see how the template CMS is set up, how styles are organized, how the layout works, and what the editing interface looks like.
If you’re someone who wants to know what you’re getting into before committing, this is huge. Whenever I’m helping a client choose a Webflow template, I make sure they take advantage of this. You can even plug in some of your own copy to see how your content looks in the template’s design!
Framer doesn’t offer anything to match this. You get a live preview of the site, but no way to explore how it’s structured or what the interface will be like until after you’ve made the purchase. If you’re like me (ever curious and anxious about what you’re buying), you’ll love the peace of mind you get with this feature that Webflow offers its customers.
